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I Love Ugly have created a strong following here in New Zealand, and the rest of the world, because of their impeccable eye for detail, clean cut quality and flawless design. The small team of friends at I Love Ugly are constantly making men look good with fresh new products injected into their constantly evolving premium streetwear ranges. I Love Ugly have everything to make your wardrobe complete by bringing you something you haven’t seen anywhere else before. I Love Ugly call it “sophisticated simplicity”, and we like that. In the words of I Love Ugly, we hope you enjoy.