FALLENFRONT presents Good Times with HUFFER
We've teamed up with one of NZ best loved and iconic streetwear brands HUFFER to bring a unique retail concept to the coastal paradise of Raglan.
Aptly named Fallenfront presents Good Times, the new project offers a collaborative space for key brands to showcase their range in a unique space for a few months at a time – each brand creating a fresh vibe over the duration of their installation. Founder of Fallenfront, Raglan born and bred Steve Crowhurst is pumped about the brands first foray into bricks and mortar retailing with an approach that is far from traditional. "The Good Times idea was born from the growing number of visitors we see coming to our home town and the desire to offer them an experience that is different and special, right from the product we are retailing, to the store fit out and overall presentation.’
‘Since our launch we have always had a special relationship with Huffer, they supported our online retail vision from day one, which at the time was a first for NZ retail. Huffer remains a key brand in our mix today, and one of the most important players in NZ fashion for both guys and girls. It feels right that we launch our new retail concept in Raglan with Huffer’.
Huffer is extremely proud to be the first brand to showcase at the new store, ‘Fallenfront has been a long term consistent customer of ours and we are so proud to be representing our brand through Good Times over the endless Raglan summer. We are looking forward to showing our respect for the locals in a magical iconic town, a town close to the heart of Huffer’ comments, regular visitor of Raglan and founder of Huffer, Steve Dunstan.
Close to Raglan’s heritage sites, the brand new space is fitted out by local designer William Worsp (WRW & Co) using rustic and recycled local timber and complimented with artworks from local artist Sam Mather. The store is now open for business, with the Huffer men’s and women’s Spring/Summer installation, complimented with a selection of carefully curated footwear from New Balance and Adidas and accessories from Moscot, Atlas and Herschel.
It’s Raglan, it feels good. It’s Good Times. Come say hi!
To Celebrate the opening of Huffer x Fallenfront - Good Times Raglan, we designed a new range of tees and hoods with the crew at Huffer.