The release of Huffer’s Spring 13 collection “right place, wrong time” is a tribute to being carefree in a foreign environment. The range consists of custom Japanese inspired prints, bold stripes, washed chambrays and denim.
Staying true to the theme Huffer presents two characters blissfully lost in Tokyo Japan, caught in the midst of thirteen million people, the rebellious, animated relationship finds them more often than not caught in the 'right place at the wrong time'.
The campaign draws on cultural differences and abnormalities, emphasized through the refined street wear aesthetic set against the contrasting backdrop
Tired of fashion being taken so seriously, Huffer's mischievous approach to the industry has been portrayed through this presentation using long time friend Dave England of “Jackass” and Kiwi model Lilli Sumner to create a refreshing look at street wear (and their upcoming Summer ranges) .