Insted We Smile is inspired not only by the ocean and its surroundings, but also by the city and what goes on in it. Created by Luke Stedman, Insted We Smile is his vision after years of conforming to the style of his sponsors. The collection is comprised of flamboyant clothes that you can wear to both the beach and in the city, with a positive feel and message. Luke’s Insted We Smile clothing range pushes styles and prints to make things happen. At Fallenfront we are proud to showcase new brands with a forward thinking attitude. Exclusive to New Zealand, check out their range. Insted We Smile, good times.