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ELEVATED UNISEX STREETWEAR
FALLENFRONT FLAGSHIP STORE
228 Broadway | Newmarket | Auckland

10am - 6pm | 7 days a week
More Info

IN-STORE SHOPPING

228 Broadway
Newmarket, Auckland
Mon - Sun, 10am - 6pm
09 947 6607

Get directions

SHOP STREETWEAR, SNEAKERS & MORE AT FALLENFRONT


In February 2024, FallenFront relaunched its flagship store at 210 Broadway with the goal of creating a curated storefront and community hub for creatives and fashion enthusiasts alike. Less than 2 years later, we moved into our new, bigger, better location at 228 Broadway, just 30 metres up the road.

With more than 30 years of retail experience, a wealth of streetwear knowledge, and a passion for excellence in customer service, our team is working to bring you the best brands, best yarns, and best shopping experience in Tāmaki Makaurau!

If you’re around Newmarket, come down, check us out and hang out with the team. With a full refit just completed, a huge new selection of exclusive brands, and the iconic chandelier, there just isn't another store like FallenFront!

We take great pride in our customer's feedback, if you have any questions or suggestions, we are open ears and would love to hear - feel free to call us at 09 947 6607 or flick us an email at hello@fallenfront.co.nz

Thanks for checking us out!

Much love from Beau, Hils, Marco & Jack <3

What Our Customers Say About Us

Barnaby Rothwell
in the last week

Fantastic indie store with an expertly curated colllection. Staff are awesome, knowledgeable and clearly have a passion for what they do. Highly recommend.

benjamin eb
in the last week

The most beautiful customer service I’ve ever had in my entire life. I NEVER leave a review but I just had to. Amazing clothes, amazing service, knew exactly what he was talking about with passion. I would HEAVILY recommend this shop.

Daniel Vokes
in the last week

I was so impressed with your storefront and Beau’s customer service on Thursday when I went into the shop for the first time. My brother had told me you guys aced the in-store experience and he wasn’t wrong. I remember the early 2010’s when Loaded was in the same street and you guys have brought back that same vibe of highstreet shopping in Newmarket. Love your curation of goods, and so excited to see you go global. Will definitely purchase from you guys from over in Aus. Big ups and love to see kiwi owned businesses show how it’s done. Kia kaha 🔥

Emil F.
a week ago

An amazing unique shop with friendly and helpful staff members