FFJ002 - NZ BRANDS // INTERVIEW WITH SLY GUILD

BLAIR KONIK

OWNER // DIRECTOR

Can you tell us a little bit about the inspiration for the current Winter collection? 

We build seasons around a future vs classic mindset. Modern yet raw aesthetic fused with a timeless approach to everyday streetwear, we're into trends from the yesteryears surf/skate era. We design around the New Zealand elements, a lifestyle lived on or off the grid, it will always be tailored for the street and beyond.

If you could chose any global celebrity to dress in the current collection - who would it be and why?

Can you pick your must have pieces from this collection?

The Tan Bastian Woolen Coat and the White Signature Longsleeve for sure!

We know you guys are hot in NZ but can you tell us how the rest of the world reacts to Sly Guild?

It blows our mind to see the support which from all corners of the globe on a daily basis, we are very lucky to have such a supportive international database. When you see the likes of DJ Snake and Alesso wearing your gear which comes from a humble Auckland suburb, that feeling will never get old.

What can we look forward to in the next few ranges from Sly Guild?

The million dollar question everyone likes to know. Key Pieces, just building off from where the previous season took off, we are still a small brand so we are just growing at our own pace, looking to establish ourselves in our own lane.

What’s on the Sly Guild playlist right now? 

 Salad Days - Mac Dmarco

 De Ja  -  Lil Silva

 Tonight  - Black Atlass

 Summer Friends - Chance the rapper

 Cold stares - Nosag Thing

 Goatman  - Goat

 We're Though - James Pants

 Trapper Keeper - Hot Sugar

 Lose Control - Glass Animals