HUF Clothing drops their new summer range...
The latest streetwear delivery from HUF Worldwide is packed with heat. T-shirts, belts, hoodies, caps and more. This season features lightweight fabric, custom graphics, bright colours and vintage-inspired sportswear pieces, creating a timeless collection of staple products.
HUF clothing is a brand loved by many, a collective of fans, both inside and outside the skateboarding community. Here at FallenFront, we have dived deep into the world of HUF, showcasing their world-famous collaborations such as HUF Playboy, HUF Street Fighter, HUF Pulp Fiction and the list goes on.
The godfather of the brand, Keith Hufnagel grew up skating in New York City in the '80s. During that time, Keith created the tag 'HUF-ONE' which would go on to inspire the creation of this iconic skate brand. In '92, Hufnagel made the move to San Francisco, pursuing a career in skateboarding, dropping out of college and turning pro for OG brand Real.
Over the next ten years Keith went on tour with DC, moved to DVS and soon realised this run couldn't last forever, he needed a plan B. He opened a store, taking on the risks involved and pursuing it head-on. This allowed him to continue skating whilst also getting creative with all his clothing and apparel designs.
HUF began with heavy graphic t-shirts, bringing references to skate, hip-hop and other 'rebel' cultures. Over the years, HUF has morphed into an all-out streetwear brand, with cut & sew pieces, accessories, home goods, whilst sticking to their roots of popping graphics and rad heritage style.
Check out their latest delivery, available at FallenFront here.