More than a Toy, a Cultural Phenomenon: BE@RBRICK

Medicom Toy: BEARBRICKS

In a world of collectibles, there's a phenomenon that has taken the market like no other. Introducing BearBricks at FallenFront, A very simple and minimalist toy yet has captured the hearts of enthusiasts and admires from around the globe. Let's explore how BearBricks has transcended from just being a product to being a beloved brand capturing the hearts and imagination of collectors worldwide.

BearBricks originated from Japan in 2001 created by Tatsuhiko Akashi, who founded the Japanese company, Medicom Toy. These charming figures resembling a bear with a sleek cubic body were initially intended as an artistic canvas for various artists, brands and collaborations. The first series featured 400% and 1000% versions standing at 11 and 27.5 inches.

One of the factors that catapulted Bearbricks to fame was their collaborations with renowned artists, fashion brands and iconic franchises. Bearbricks became a unique medium for artists to showcase their creativity and to leave a mark on a global platform. These collaborations brought forward limited edition releases, with each design representing the distinct style of its creator.The fusion of art, fashion and collectable helped propel Bearbricks into the spotlight and cemented their status as a must have for enthusiasts.

Medicom Toy BEARBRICKS | FallenFront Online NZ

Bearbricks quickly found their way into pop culture, making appearances in movies, TV shows and music videos. Their presence in the media further solidified their iconic status. With each cameo, Bearbricks become more than just a toy, they become symbols of individuality and self expression.

The appeal of Bearbricks extends beyond the traditional toy market. Their aesthetic versatility and collaboration with fashion brands have made them an integral part of the streetwear scene. Bearbricks have been seen adorning the shelves of high-end fashion boutiques, creating an unexpected fusion of collectibles and fashion. The combination of these two worlds propelled the brand's appeal and made Bearbricks a symbol of the ever-evolving fashion landscape.

Medicom Toy BEARBRICKS | FallenFront Online NZ

Bearbricks have evolved from mere toys into a cultural phenomenon. Their ability to transcend boundaries and collaborate with artists, fashion brands, and pop culture icons has catapulted them into the spotlight. Beyond the physical product, Bearbricks have created a brand experience that fosters community, creativity, and self-expression. Whether displayed on a shelf, used as a canvas for art, or celebrated for their exclusivity, Bearbricks have become a symbol of individuality and a collector's dream. With their continued collaborations and constant innovation, Bearbricks are set to conquer new horizons and captivate the hearts of enthusiasts for years to come.

Visit FallenFront, immerse yourself in the captivating world of Bearbricks, and experience the combination of art, fashion, and collectibles. Our knowledgeable staff will guide you through the diverse range of designs and limited editions, making your journey into Bearbricks even more exciting.

Medicom Toy BEARBRICKS | FallenFront Online NZ

Medicom Toy BEARBRICKS | FallenFront Online NZ