Founded by legendary climber, businessman, and environmentalist, Yvon Chouinard in 1973, Patagonia is a premium outdoor brand with a conscience. Focussing on a business model with minimal environmental impact, Patagonia is a forward thinking brand committed to producing high quality products, built to last. New to Fallenfront Patagonia has you covered for organic cotton tees, recycled polyester fleece, down and spray jackets. Looking good has never been this environmentally friendly. Shop Patagonia online at Fallenfront now.