Butter Goods, bringing skate and jazz music culture to apparel.
Butter Goods clothing is one of our favourite brands at FallenFront Online NZ. A powerhouse in both skateboarding and streetwear culture. Butter Goods comes from a skateboard background, inspired heavily by Jazz music, hip hop culture and skate videos. The brand carries its style with references to the late 90s and have created a monster with some die-hard fans. Butter Goods has hit the shores of NZ and taken the streetwear and skate scene by storm… There's definitely a reason for all the talk, the quality, the story, the graphics. There's something in Butter Goods for everyone, even if you can't kick flip! Here's a little back story...
Butter Goods is a skater-owned and operated brand from across the ditch in Perth, Western Australia. Founded in 2008, the brand has since opened a retail shop in their hometown which goes by the name of Lo-fi. A place where they can sell both Butter as well as showcasing other brands such as Carhartt WIP, Champion Clothing, Dickies, Pass~port Skateboards and much more. As spoken about earlier, the owners of Butter are heavily invested into Jazz music, which clearly shows throughout their collections. The brand draws inspiration from art, design, music, skate and have constructed their collections accordingly, featuring Butter Goods shorts, hoodies and more with graphic references to their own inspiration.
The first launch of the brand was to showcase custom graphics screen printed onto t-shirts, using it as an outlet of creativity, putting pen to pad and getting their ideas out to the world. It wasn’t long before the brand’s demand grew and soon after they launched their first full collection. Playing with contrasting nylon jackets, quarter-zip fleeces and rad graphics across the basics, Butter Goods has crafted perfectly fitting garments with premium fabric and comfortability at the top end.
Our favourites, the Butter Goods hoodie. Thick, soft, heavyweight and featured in bold colour options, the hoodies are constructed to perfection and in our opinion, an all year round statement which will work with everything in your wardrobe. Their latest collection featured the Butter Goods Monkey Logo Pullover Hoodie in Heather Grey. Bringing a laid-back funky graphic to a heavyweight pure cotton hoodie. Completed in a heather grey colour-way and featuring a kangaroo pouch, drawstring hood and snug ribbed trims, making this hoodie the most comfortable addition to your every day fits.
Shop our full Butter Goods NZ range here.
